Wednesday, July 13, 2011

BMW's Art Car Number 17 Drops By Singapore

One of BMW's Art Car makes an appearance at the world's only M dedicated showroom.


The 17th BMW Art Car made its Southeast Asian debut in Singapore this week, showcased at the Munich Automobiles Showroom and Service Centre, the world’s first dedicated BMW M dealer. Based on the BMW M3 GT2, the 17th BMW Art Car is created by world renowned pop artist, Jeff Koons. As part of his creative process, Jeff Koons collected images of race cars, related graphics, vibrant colors, speed and explosions. The resulting artwork of bright colors conceived by Koons is evocative of power, motion and bursting energy. Its silver interior along with the powerful exterior design, the Art Car will impart a dynamic appearance even when it’s standing still. “These race cars are like life, they are powerful and there is a lot of energy,” said Jeff Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power”.

Click Jeff Koons Art Car  and BMW Art Cars to read more...

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