Thursday, April 14, 2011

Surprise of Sorts

A Lexus hatchback? Hybrid? Nope, your eyes are not playing any tricks... 


It seems that the only manufacturer who is placing much focus in the developing, manufacturing and selling of hybrid cars is Lexus. From the RX400h to the LS600h, Lexus is riding on this entire green-efficiency programme of their's to entice buyers to sway away from a conventional Mercedes-Benz, Audi or BMW. And it is working well – worldwide, as Lexus’ hybrid cars have been (and still are) gaining popularity among executives and their ilk.

Even here in Singapore, the hybrid models from Lexus actually accounts for a significant amount of overall sales. But what is the real reason behind the healthy sales of these hybrid cars, you ask? Well to put it into perspective: If you run a business and your peers are driving (or driven) around in German luxo barges, why follow the herd, when you can be different? On top of that, you are also doing Mother Earth a B-I-G favour. Also, Japanese reliability gives one a peace of mind…

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